Everyman 'notice your nuts' by Delaney Lund Knox Warren & Partners

'Big Brother's Little Brother' presenter Dermot O'Leary stars in a viral campaign for The Everyman Male Cancer Campaign to encourage young men to check for testicular cancer. Created by Delaney Lund Knox Warren & Partners, the ad shows men going about their daily lives, each wearing a pair of giant 'comedy' testicles. As well as a group doing tai chi, a gardener strimming foliage and office workers in a lift, O'Leary, a patron of the charity, is seen presenting a TV show while wearing the same giant balls. The ad ends with the line: "Make your balls a bigger part of your life."