British Airways is linking up with Google Earth for an integrated advertising campaign to promote its World Offers flights sale, created by Bartle Bogle Hegarty, which handles the advertising for both companies. It consists of two TV spots, for short haul flights and long haul flights. The ads feature the spinning Google Earth globe. The first opens with the screen zooming in on Dubai. Over the top of the map, text written in cloud-style letters reads Heathrow-Dubai £239. The globe then spins around to Hong Kong and New York and their prices appear. It ends with an aerial shot of a young girl standing in a field, holding a kite. The second spot features BA's shorthaul destinations from Gatwick, such as Milan and Marseilles.

This article was first published on Campaign Work

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