British Airways is linking up with Google Earth for an integrated advertising campaign to promote its World Offers flights sale, created by Bartle Bogle Hegarty, which handles the advertising for both companies. It consists of two TV spots, for short haul flights and long haul flights. The ads feature the spinning Google Earth globe. The first opens with the screen zooming in on Dubai. Over the top of the map, text written in cloud-style letters reads Heathrow-Dubai £239. The globe then spins around to Hong Kong and New York and their prices appear. It ends with an aerial shot of a young girl standing in a field, holding a kite. The second spot features BA's shorthaul destinations from Gatwick, such as Milan and Marseilles.

This article was first published on Campaign Work


You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs