Subaru makes the point that building a car without "symmetrical all-wheel drive" would be as crazy as forgetting the most important features such as brakes or windows, in an ad campaign by DDB Canada. In "crazy", a Subaru is seen without any windows getting soaked in the rain, then it is shown banging into the wall because it has no steering wheel. The car is then seen screeching through a build up of other cars because it has no brakes. The voiceover says: "We believe that building a car without windows or a steering wheel, or brakes, or an engine, is as crazy as building a car without symmetrical all-wheel drive".

This article was first published on Campaign Work


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