The drinks giant Diageo is spending £2m on a marketing push to flag up its commitment to responsible drinking. Two TV spots, called "many me" and "mirror", illustrate how excessive drinking by both men and women can ruin a good evening.
"Many me" opens in a bar. With a nod to 'Being John Malkovich', a young drinker sees a series of versions of himself in a bar. Some are enjoying the company of friends, but others have had too much to drink and are being unruly. "Mirror" follows the theme, with a woman at a house party who, when she catches her reflection, sees a woman out of control and no longer enjoying her evening. Both ads end with the line "don't see a great night wasted".

This article was first published on Campaign Work

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