Bartle Bogle Hegarty has developed a TV ad that kick-starts a major Christmas campaign for Vodafone's 3G offering. The ad is a continuation of BBH's "Make the most of now" idea. It starts with a young girl walking through a snowy forest. She is joined by an eclectic range of people, from musicians to sporting stars. The footballer Ruud van Nistelrooy and the Formula 1 racing driver Michael Schumacher, both of whom benefit from Vodafone sponsorship, are included in the group. They join the others under a huge fir tree and, as they all turn their phones on, the scene is lit up with dozens of tiny lights. The soundtrack was composed for the ad and the track will be released as a single in the UK prior to Christmas.

This article was first published on Campaign Work

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