Post its with 118500 on all over the place, even a massive one on the tyne bridge. directory enquiries reminder. 118 500 New BT directory enquiries. Make a note. The campaign has been developed by St Luke's creatives, art director Vic Polkinghorne and copywriter Matt James. The television ads were directed by Leonard Dorfman through @radicalmedia. Media planning was through Rocket, with outdoor buying by Outdoor Connections and TV buying by the Allmond Partnership.