Sony Ericsson T610/Bartle Bogle Hegarty

It follows the journey of a phone as it is passed from person to person. Each recipient reacts differently to the images on the screen, although the viewer is never shown what they are seeing. The 60-second TV spot was shot in Sydney by Mehdi Norowzian, the Oscar-nominated short-film director. The soundtrack for the ad was created by the 60s pop singer Marianne Faithfull in collaboration with the rock group Blur. The 60-second TV spot was shot in Sydney by Mehdi Norowzian, the Oscar-nominated short-film director.