A woman in a surreal, dream-like 'Alice in Wonderland'-style journey hunts for her perfect boudoir in Boots' latest campaign by Mother for its No.7 cosmetics range. As part of the "Secrets of the boudoir" campaign for No.7, "Alice in boudoirland" follows a woman in her dream-like journey from one ill-fitting boudoir to another until she finds her perfect match. Set to 'White Rabbit' by Jefferson Airplane, the ad features a world where anything can happen, highlighting that getting ready is the best part of a night out -- the moment sitting in front of the mirror with all the potential of the night still to come.

This article was first published on Campaign Work

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