Part of a multi-media campaign to debut on World Aids Day (December 1) on MTV, seven of the world's leading advertising agencies have created an overall campaign called "Turn on TV". A total of 24 spots have been made available to all MTV channels globally to a potential audience of more than 1bn people. This racy spot film from Lowe Thailand shows women as the sexual predators, to portray that the action of their partners has an effect on them as well.

This article was first published on Campaign Work


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