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Campaign Work, Thursday, 24 November 2005 01:54PM
Thorntons is taking a radically different approach to its advertising in a new animated campaign with a darkly humorous flavour. The ad, created by Miles Calcraft Briginshaw Duffy, plugs Thorntons' Christmas offer -- spend £15 and receive a free box of chocolates. Directed by Ruairi Robinson, with computer animation created by The Mill, it tells the story of a Christmas turkey that wakes one morning and realises it faces the chop. A quick visit to Thorntons, however, and the bird manages to avoid both the farmer's wife's knife and farmer's axe with bribes in the form of boxes of Thorntons' chocolates.
This article was first published on Campaign Work