Heineken Clemmow Hornby Inge

Campaign Work, Thursday, 26 February 2009 01:54PM

Heineken's casting of Hollywood star Ray Liota as a hardman sent by the brewer to show drinkers, who don’t savour every last drop, the error of their ways is a shrewd move. The television and cinema campaign successfully plays to Liota's strength of playing edgy characters with a hint of menace. A fitting star to promote the brand's added strength. It was written and art directed by Tony Barry of Clemmow Hornby Inge, directed by Bryan Buckley of Hungryman and filmed in New York. Media was handled by MindShare.

This article was first published on Campaign Work

Article tags:

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs