Agency: Leo Burnett London
In association with
Campaign Work, Thursday, 18 January 2007 01:54PM
In the style of a spaghetti western, the ad opens on the epic showdown between two dads and their kids after a fun afternoon playing in the garden. After being cornered in the shed there is only one thing left for the dads to do, face the onslaught of mud pies hurled at them by their kids as they try to make their escape back into the house. The kids win the battle, have a fantastic, fun afternoon and they all end up very, very dirty. But, thanks to Persil Gel Tablets, the dads are able to get the muddy clothes clean simply and easily.
This article was first published on Campaign Work