Agency: Fallon London
In association with
Campaign Work, Thursday, 26 February 2009 01:54PM
Poland has new, bigger bottles of Heineken, and Grey Worldwide's Warsaw office has created a campaign to let drinkers know the good news. Inspired by the metamorphosis of the evil robot in 'Terminator 2', the ad shows a bottle of Heineken shattering and then mysteriously melding together to emerge in its new design. Rushes, the production company behind the spot, created the look using live-action and a number of different special effects.
This article was first published on Campaign Work