Poland has new, bigger bottles of Heineken, and Grey Worldwide's Warsaw office has created a campaign to let drinkers know the good news. Inspired by the metamorphosis of the evil robot in 'Terminator 2', the ad shows a bottle of Heineken shattering and then mysteriously melding together to emerge in its new design. Rushes, the production company behind the spot, created the look using live-action and a number of different special effects.

This article was first published on Campaign Work


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