Virgin Atlantic 'cinema' by Rainey Kelly Campbell Roalfe/Y&R

Rainey Kelly Campbell Roalfe/Y&R's new spot for Virgin Atlantic promotes the airline's premium economy service. The ad opens on a man sitting in a cramped cinema, where his neighbours are either eating, sleeping or kissing. As he continues to watch his film, the seats around him begin to move, creating space between him and his fellow cinema-goers. Finally, his own chair expands, and the cinema transforms into a the premium economy cabin of a Virgin Atlantic jet.