Drawing on the breathlessness of David Attenborough on the Serengeti and countless wildlife documentaries, TBWA\London's campaign for PlayStation is an exercise in simple but brilliant humour. With ventriloquists instead of lions and athletes instead of gazelles, the ad lets you know that means it's a constant battle for survival on the PlayStation due to the abundance of entertainment. Job very well done. Creatives: Paul Silburn and Tony McTear. Director: Daniel Kleinman through Large. Agency Producer: Di Croll. Editor: Steve Gandolfi @ Cut & Run.