Agency: Adam & Eve
In association with
Campaign Work, Wednesday, 10 May 2006 01:54PM
Eurostar and global partner 'The Da Vinci Code' begins a search for the world's best codecracker in an online competition, which is promoted by an ad campaign by TBWA\London. With the aim of using the partnership between Eurostar and the Da Vinci Code movie TBWA\London created a fully integrated campaign to create intrigue and awareness in order to drive people to the promotional website www.jointhequest.com The ad is set to a spooky Da Vinci Code theme and follows a woman hunting for clues. The spot will also feature as a cinema ad, press, posters and ambient.
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