Bottled alcoholic drink WKD has launched a TV campaign that gives a new meaning to its strapline "have you got a WKD side?". Developed by Big Communications, a series of TV spots focus on how mischievous men can be. This spot features a man wearing only his Y fronts playing football with his socks. He removes his pants and kicks it onto his roommate's head. Another shows a woman relaxing in a bubble bath. Her husband ruins her tranquillity by bursting through the door shouting: "Sorry love I can't wait." He then sits on the loo, opens up the paper and proceeds to open his bowels. Beverage Brands' WKD has risen to second place in the alcopops market behind Diageo's Smirnoff Ice.

This article was first published on Campaign Work


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