Campaign Work, Thursday, 26 February 2009 01:54PM
Pot Noodle continues to play up its trashy side in this new campaign from HHCL/Red Cell. Promoting the new Mexican flavour, a Mariachi band serenades a couple with daft lyrics like "Hey English girl you so pale and so lovely", before revealing that her boyfriend has been sneaking off to the back streets and stuffing his face with Pot Noodle because he "want it filthy and dirty and more rude". Created by Jonathan Thake and Lee Tan at HHCL/Red Cell and directed by Matthijs Van Heijnengen.
This article was first published on Campaign Work