Volkswagen, Touareg\Arnold Worldwide

This is a new market for Volkswagen and it is launching into the SUV arena as a bit of a Johnny-come-lately trailing its rivals, which have all long since launched their own 4x4s. The Touareg is named after an African tribe that lives in the desert, which makes this snowbound spot all the more amusing as the Touareg bulldozes its way through a wall of snow, which has already ground another less able car to a half. Arnold Worldwide, Boston.