Leo Burnett Singapore has unveiled a campaign for Tiger beer, with a five-part Hollywood-style short film called 'Tiger: Unravel The Secret'. The tale celebrates Tiger's history and has been created for the home and regional markets of Tiger in Asia. In the first spot "prelude" ten men come together in Asia to create a great beer. In doing so, a brotherhood is forged and the men vow to see the beer Tiger flourish. When the beer beats the best in the world to win its first international medal in 1939, the elite world of European brewers begin to keep a close watch on their new rival. "Asia-1939", "London-1954", "Paris-1979" and "NYC-2004" are the later films in the campaign and continue the story.

This article was first published on Campaign Work


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