Saatchi & Saatchi has created an animated, electrical world in its new campaign for Comet, part of a rebrand to create a warmer feel around the store. It features Scooter man, a Comet trainee. He drives through a city of TV, kettle and fridge-shaped buildings to learn about the different products as a voiceover by Radio One DJ Edith Bowman explains that the world of electricals can be confusing but that Comet trains its staff to help customers out.

This article was first published on Campaign Work

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