Online travel agency Travelocity brings brand spokesman Alan Whicker back for more entertaining advertising, this time expounding the range of hotels available for booking through the site. Created by Miles Calcraft Briginshaw Duffy, the 30-second ad opens on Whicker relaxing by a pool. A Mexican guitar flourish is heard, and the camera pulls back to reveal Whicker to be the fretboard maestro. As he strums, he delivers the line: "Thanks to Travelocity's huge selection of hand-picked hotels, I know I'll always find the perfect place for me. Somewhere I can chill and do my own thing."

This article was first published on Campaign Work


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