Guinness 'noitulove' by Abbott Mead Vickers BBDO

Guinness is reviving its famous "good things come to those who wait" slogan in the latest ad for the Dublin-brewed stout by Abbott Mead Vickers BBDO. Taking the proposition to its logical conclusion, the ad runs in reverse from the moment the first amphibious creatures emerged from ponds to start walking, via dinosaurs and cave-dwellers to the epitome of human evolution: three men at a bar with pints of Guinness. The ad is set to the song 'The Rhythm of Life' and was directed by Danny Kleinman.