Rethink, Vancouver has launched a series of humorous spots to promote Sirius Satellite Radio. In "underground hip hop" two fans are chatting about their favourite hip hop music in street talk, while suspended like potholers and wearing hard hats in a different kind of underground. The scene then changes to an image of a satellite radio, which flicks up all the different kind of stations you can listen to. The spot ends with the voiceover "Sirius Satellite Radio, 110 channels of whatever you're into". Three other spots, "He-Haw", "Los Elvis" and "big hair basketball, continue in similar vein, but feature different genres of music.

This article was first published on Campaign Work

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