Mustoes has created a campaign for the launch of Bauer's magazine title "In the Know". There are three spots to promote the launch, with the first featuring Jeffrey Archer. The spot opens on Archer in typical raconteur mode waxing lyrical about his political views, but something is amiss, it turns out that Archer is having his lines fed to him by a suburban housewife via an earpiece. His confident smile fades when he realises his source has left the room. The ad then cuts to the pack shot of the magazine 'In the Know'. Final shot is Archer re-entering the room, confidence restored. Two separate spots feature an African dignatory and Vanessa Feltz dressed as a baglady.

This article was first published on Campaign Work


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