New advertising for Virgin Money attempts to present its life insurance offering as a more edgy and energetic alternative to those offered by rivals. Rainey Kelly Campbell Roalfe/Y&R has developed a TV campaign featuring a young woman urging viewers to prepare for the future. The ad is a pastiche of the usual documentary-style financial services ads. However, as the camera pans back, it shows the curvaceous woman sitting on the arm of a chair, next to her aging husband. She explains that she has made plans for her future by persuading him to take out a life insurance policy.

This article was first published on Campaign Work

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