Movie stars including Cary Grant, John Mills and Jack Lemmon are brought back to life in the new Virgin Trains spot, created by Rainey Kelly Campbell Roalfe/Y&R in an attempt to bring the glamour back to train travel. The spot, produced by Great Guns, uses footage from classic films featuring trains, such as 'The Railway Children', 'The Lady Vanishes', 'Some Like It Hot' and 'North By Northwest, from which Grant delivers the ad's endline: "It beats flying, doesn't it?"

This article was first published on Campaign Work

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