In its debut TV campaign for Expedia, DFGW has created an ad that promotes how easy the online travel service is to use. The spot, called "life of a cloud", compares using Expedia with the way clouds move: with ease. It opens with a shot of a cloud sailing above the Statue of Liberty. It passes other holiday destinations before cutting to a computer screen on which someone is using the site to book their holiday. It ends with the line "let yourself go".

This article was first published on Campaign Work

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs