In its debut TV campaign for Expedia, DFGW has created an ad that promotes how easy the online travel service is to use. The spot, called "life of a cloud", compares using Expedia with the way clouds move: with ease. It opens with a shot of a cloud sailing above the Statue of Liberty. It passes other holiday destinations before cutting to a computer screen on which someone is using the site to book their holiday. It ends with the line "let yourself go".

This article was first published on Campaign Work


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