Having a conversation is likened to being inside someone's head in Orange's latest television campaign for its new service called Magic Numbers, which allows customers to have unlimited conversations with a nominated "magic number" and add a new one every six months. Created by Mother, the campaign not only attempts to promote the product but to create "strong emotional desirability around having more conversations". The 60-second "portal" spot opens on a woman walking through a rainbow into various rooms via trapdoors or stepladders. It turns out that she is walking through all the different thoughts, ideas and emotions inside somebody's head. A voiceover says: "The longer the walk the more there is to discover. With Magic Numbers you get to know each other better."

This article was first published on Campaign Work

Article tags:

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs