Clarks St Lukes

These ads really work. They're a lot of fun and a nice development on from Clarks' "Life's one long catwalk" campaign, taking the fashion theme further by playing up stylish fashion as well as fun spirit, with the world's fashion capitals -- New York and Paris -- recast as Nottingham and Preston. The campaign was written by Andy Drugan and art directed by Simon Friedberg at St Luke's. Steve Hudson at Outsider directed the TV ads and media planning and buying is by Universal McCann Manchester.