Tesco 'Roger Moore'/Lowe

Roger Moore's willingness to make himself look somewhat of a prat makes scores a few laughs for the Tesco Christmas ad campaign, created by Lowe. But it's only November -- how will it stand up to weeks of viewing? Agency: Lowe; Copywriter: Jez Willy; Art director: Alan Davies; Director: David Garfath through the Paul Weiland Film Company.