Lynx, Touch Bartle Bogle Hegarty

BBH continues to deliver in the latest of a series of ads for Lynx. This new spot for Lynx fragrance Touch, set to 'Feeling the Love' by Reactor, is no different. A bloke enters a railway station and his every movement has a rippling effect on the women in the waiting room. His finger tracing a route on a map sends beads of sweat down the chest of one woman while another woman's cleavage is exposed as he opens a book. The humorous touch comes as he opens the book as wide as he can and a button from the woman's pops out to form the deodorant's logo. Written by Verity Fenner and art directed by Claudia Southgate, directed by Danny Kleinman for Large Corp. Media was through Initiative Media.