Heineken, lager (regular)

Campaign Work, Thursday, 26 February 2009 01:54PM

This spot for Heineken USA debuted during the US music awards the Grammy's and features US rapper Jay Z giving a glimpse into his private life in a commercial aimed squarely at the urban community. It comes off nicely and offers a quiet glimpse into his home life, a different side to Jay-Z than the one fans will know from his hip hop music and videos. Created by Heineken's urban agency Vigilante.

This article was first published on Campaign Work

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