AEG Electrolux 'silent kitchen' by Bartle Bogle Hegarty

Bartle Bogle Hegarty has created a new £3m cinema ad campaign for AEG-Electrolux's unique "silent kitchen". The 30-second spot focuses on the whisper-quiet operation of Electrolux's range of appliances, which includes the quietest dishwasher in the world. The commercials will be shown nationally on more than 400 cinema screens across the UK, running alongside 'The Da Vinci Code', which stars Tom Hanks and Sir Ian McKellen. The ad will run alongside a national press and magazine campaign, which aims to promote the extended AEG Electrolux built-in and freestanding ranges consistently.