Levi's Red Tab 'feel' by BBH

Five visually impaired models have been used to convey the feel of Levi's range of Red Tab jeans in the latest press advertising campaign created by Bartle Bogle Hegarty. The models were photographed in their everyday surroundings and their own words have been used for the copy on the ads. The five executions include lines such as, "I feel I look good", "I have never needed a mirror to know they fit" and "I believe in love at first touch".