The Metropolitan Police estimates that in London, domestic violence accounts for one in four murders and at Christmas the number of reported incidences reaches a peak. Miles Calcraft Briginshaw Duffy has developed a print campaign aimed at reducing domestic violence in London by dispelling myths abusers believe exempt or protect them from prosecution. Each execution comes in two parts: one ad featuring a fictional belief and a second that corrects it. In one a headshot of a man is shown looking nonchalant and indifferent. In the corresponding ad, the picture pans out to reveal that he is in fact in a police cell. Another execution addresses gay relationships and the myth that domestic violence law only applies to straight relationships.

This article was first published on Campaign Work


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