In association with
Mastercard 'priceless' by McCann Erickson
Campaign Work, Thursday, 26 February 2009 01:54PM
Credit card spending in the next three months is predicted to fall 10% on last year, so Mastercard is putting £1.5m into a campaign to encourage consumers to put their Christmas shopping on plastic. The ads centre around the lengths people go to to hide gifts from their loved ones at Christmas. Four executions feature a different gift peeking out from its hiding place. One shows a toy dinosaur poking over the top of a fridge. In another, a ballet shoe ribbon sticks out through a crack in the floorboards. The ads are also backed by radio and internet activity.
This article was first published on Campaign Work
- Senior Digital Designer Twist Recruitment £35000 - £42000 per annum + benefits, City of London
- Senior Interactive Designer Source £40000 - £45000 per annum, London
- Qualitative Senior Research Executive Lipton Fleming £25000 - £30000 per annum + benefits, London
- Account Director [Telco] - Superb Agency off Oxford Street Fill Recruitment Ltd to £55k with great benefits, Off Oxford Street
- Propositions Marketing Manager Harvey Nash £35000 - £40000 per annum, Walsall
- Sorrell says Publicis / Omnicom's 'merger of equals' is 'impossible'
- Evian baby Spider-Man 'rescues' fans with Twitter answers
- YouTube reveals user habits to appeal to 'older' marketers
- Pitch update: eBay's media contest, DFS and 2 Sisters Food Group
- McCann wins Qatar Financial Centre brief
- Three's pony and cats with thumbs top the cute Easter ad chart