Credit card spending in the next three months is predicted to fall 10% on last year, so Mastercard is putting £1.5m into a campaign to encourage consumers to put their Christmas shopping on plastic. The ads centre around the lengths people go to to hide gifts from their loved ones at Christmas. Four executions feature a different gift peeking out from its hiding place. One shows a toy dinosaur poking over the top of a fridge. In another, a ballet shoe ribbon sticks out through a crack in the floorboards. The ads are also backed by radio and internet activity.

This article was first published on Campaign Work

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