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Campaign Work, Thursday, 26 February 2009 01:54PM
This is Wieden & Kennedy Amsterdam's first campaign for Electronic Arts following its appointment to the £80m global account in February this year. Promoting EA's new racing game 'Burnout Revenge', this print campaign features a car that has been "keyed" with messages including "Forgiveness is for losers". It will run internationally ahead of a television campaign in September.
This article was first published on Campaign Work