As an official sponsor of the Scottish Commonwealth Games team, Emirates has produced a 48-sheet poster and press campaign. Developed by Leagas Delaney, the ads wish the Commonwealth team good luck before they fly to Melbourne for the games in March. The ad features two aeroplane vapour trails crossing over each other on a bright blue sky, echoing the Scottish national flag, the Saltire. The ad carries the line: "Good luck to the Scottish Commonwealth games team."

This article was first published on Campaign Work

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