Prostate Cancer Charity 'real men know all about it' by Publicis

The radio, press and outdoor campaign encourages men to get their prostate checked with the instantly recognisable voice of Ricky Gervais, who plays a doctor in the radio ad. Also starring in the campaign are Karl Pilkington and Stephen Merchant, who have worked with Gervais on Xfm. All executions urge men to "be a real man about it", with the press ads laid out in the style of a tabloid newspaper, listing out "four manly things" such as "build a shed", "tile a floor" and a fifth about prostate cancer.