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Campaign Work, Thursday, 26 February 2009 01:54PM
Cadbury has created a television ad to launch its Creme Egg Twisted, a twisted chocolate tube filled with Creme Egg goo.
It will air for the first time during Wednesday's Champions League final.
The 30-second TV spot created by Publicis London is part of a wider £2m launch campaign including digital activity, PR and dedicated point-of-sale material.
This article was first published on Campaign Work