Cadbury Creme Egg Twisted 'whisk' by Publicis

Cadbury has created a television ad to launch its Creme Egg Twisted, a twisted chocolate tube filled with Creme Egg goo.

It will air for the first time during Wednesday's Champions League final.

The 30-second TV spot created by Publicis London is part of a wider £2m launch campaign including digital activity, PR and dedicated point-of-sale material.