Harvey Nichols 'backstage' by DDB London

Harvey Nichols is launching a campaign to promote its Fifth Floor Foodmarket, with a press and viral campaign.

The viral takes a satirical look at the fashion, with a series of jaw-dropping sights such as an anorexic goat vomiting in a toilet and a drug addicted cockerel snorting lines of cocaine.

In the provocative viral, farmyard animals replace the fashion models, while the humans in the film are played by staff from DDB London, Harvey Nichols' creative agency.