Agency: Fallon London
In association with
Campaign Work, Thursday, 26 February 2009 01:54PM
The £6.2m campaign, which revives the famous "Glass and a Half" icon, will debut on Channel 4 during the Big Brother 8 finale on Friday, August 31.
The film was written and directed by Sony "balls" creative director Juan Cabral and will be supported by outdoor activity, a digital campaign from Hyper, PR support from Sputnik Communications and sponsorship.
This article was first published on Campaign Work