Cadbury Dairy Milk 'gorilla' by Fallon

The £6.2m campaign, which revives the famous "Glass and a Half" icon, will debut on Channel 4 during the Big Brother 8 finale on Friday, August 31.

The film was written and directed by Sony "balls" creative director Juan Cabral and will be supported by outdoor activity, a digital campaign from Hyper, PR support from Sputnik Communications and sponsorship.