AgencyLeo Burnett London
ExposureUnited Kingdom and Europe
McDonald's is promoting its new Chicken Select Snack Wraps range with a 20-second spot that uses the art of origami to reveal the flavours inside the snacks.
There are two different executions and the Honey Mustard spot shows pieces of paper folded in different ways, with each side showing a picture resembling the countryside such as a field of barley and a blue butterfly.
The new-limited edition snacks also come in Smokey BBQ and are priced at £1.19.