Churchill 'challenge' by WCRS

This commercial tied for third place for a single ad with the highest recall in any particular week in the 51 weeks to 31 October 2007, according to Marketing magazine's annual Adwatch of the Year.

It achieved a 75% recall in a single week according to Adwatch, which based on a survey of 1,000 adults. Click here to see the survey.

The ad features the Churchill nodding dog, travelling by coach around the country. Upon his arrival, homeowners flock into the street to challenge Churchill on its quotes.

Click here to read a review of the ad by Russell Ramsey, executive creative director at JWT.