Innocent 'Carlos cockerel' by Lowe

Innocent continues to focus on exactly what goes into its drinks in its ad for the New Year titled "How do you make a smoothie innocent?".

The spot shows the fresh fruit such as strawberries, bananas and grapes going into Innocent drinks, while also highlighting the brand's new recyclable bottles.

It also features Carlos from the Rainforest Alliance who has been helping Innocent to find more Rainforest Alliance certified fruit.

The endline has been updated to "Innocent by nature."