AgencyBig Al's Creative Emporium
ExposureUnited Kingdom and Europe
In the ad, Lynam doles out gifts wearing a garish yellow Santa suit in a glittering grotto, ably assisted by a scantily dressed elf, played by Thaila Zucchi, who appeared on 'Big Brother' earlier this year as a spoof contestant.
The spot promotes Setanta's commercial proposition as the only premium sports service available on Freeview. The ad ends with Lynam doling out a Setanta Freeview Subscription Pack, which retails for £19.99 and £9.99 a month thereafter.