Choice FM 'peace on the streets' by Abbott Mead Vickers BBDO

Choice FM is launching a hard-hitting 60-second TV spot to coincide with the Notting Hill Carnival to raise awareness of gun crime.

The ad, created by Abbott Mead Vickers BBDO and Therapy Films, moves the viewer to consider the effects of gun crime and its aftermath, particularly the physical implications of a bullet to the head.

Choice FM is working to raise awareness in the areas that have high gun crime rates and will launch the campaign around the weekend of the Notting Hill Carnival. It will also run in cinemas.